There is one place in the world that gathers most of the fashion luxury brands – La Via Serlas in St. Moritz – the shortest and most luxurious street in the world. We dedicate this article to our friends from BADRUTT’s PALACE HOTEL.

Gucci, Louis Vuitton, Bottega Venetta, Bulgari, Cartier, Miu Miu, Santoni, Trois Pommes, Four Emotions and many other fashion brands are part of the shortest luxury street located in Switzerland’s ski resort – St. Moritz. If you ever decide to go there, make sure you visit La Via Serlas.

The Christmas decoration is already set and the street looks magical. What is more, soon we will be an audience for two very important events for St. Moritz.

The first one is on 22nd of December – for the 19th edition of the Badrutt’s Christmas Tree Auction, all luxury brands will get together for a private and exclusive Gala where they produce their own version of the Christmas Tree to be auctioned. All the money raised is given to local charities.

If you are still not captivated by the information, we will surprise you with the second event! At the end of December, the Fashion Nights will be held. Each night one store will reopen its doors to the guests to offer a private and exclusive experience. The Fashion Nights start from December 23rd.

Until then, we hope that one day we will be able to visit La Via Serlas.

Photos: BADRUTT’s PALACE HOTEL.